Color Advertising Psychology: Color Gets The Attention

Color Advertising PsychologyHuman brain gets signals faster through eyes instead of ears. Visual appearance is supposed to be more appealing when compared to other senses. no matter what the medium of presentation is. So, there are approaches by which one can increase the visual appeal. Other senses facilitate visual appeal. and are likewise important to focus on. If you are in web-based advertising and marketing, this knowledge even works great for you.

Typical example is color when accompanied with audio. And audio with composing. According to a study. big budget plan business spend billions in the color market research study. which assists in product and packaging advancement. Color. along with content. assists to pertain the interest of the visitor and makes him surf the site longer. A colorful article will make the reader read it till completion. Color makes things look more pleasant.

Colors are known to affect the behavior of a person. Like blue color is said to have a peaceful impact. Red represents enthusiasm and love. A dating website can have red as the background color. Junk food dining establishments have intense image of food perfectly embellished pasted on the walls. This lures the taste of the customer and the consumer pounces on the food. eats and leaves quickly. And this is precisely the response anticipated.

Light results can likewise be used to have fun with the mind of the on-looker. Ads. particularly for foodstuff. have tactically put lights. The light impacts trigger the hormones in the brain. which increases the hunger. If the same is positioned in a slightly dim light. it will not be similarly appealing.

Nations around the globe have various cultures that relate a color to an occasion or emotion. Weather conditions also credit to this. Like in America. people relate black to death and where as in Asia. white is associated with death. People living near the equator like warm colors and individuals living nearer to the poles like cold colors.

It.s a should for a marketer to have the knowledge about the colors and exactly what they refer too. Black represent beauty. sophistication. seduction and mystery. White stands for peace. pure. tidy. mild and younger. Gold represents prestige. high-end and elite. Silver mean eminence. clinical and cold. Yellow mean heat. happiness and cheer. Orange means heat. playfulness. and vibrant. Red represents love. excitement. strength. enthusiasm. and danger. Pink represents nurture. sweet. soft. and security. Green represents nature. fresh. fertility and abundance. Blue stands for cool. trust. belonging and reliability. And last but not least Purple stands for spiritual. royalty. and self-respect.

From the advertiser.s point of view. we can conclude that colors can identify the shopping habits of clients. Black. blue. red and orange bring in spontaneous purchasers. Smart consumers are brought in to pink. light blue and navy blue colors. Companies use colors in logo design. ad. and so on. to pass the right message to the customer. Wal-Mart advertise has a navy blue background and its catch line is ‘We offer for less’. which implies smart customers are their goal. Mercedes has a silver logo design. true to its class.

Before designing an advertisement. the targeted customers ought to be recognized and the advertisers should not use the colors that are their individual favorites however according to the advertising campaign. Ad for kids must have intense and vibrant colors. Yellow. red. blue and green. which are the main colors. are the colors. which draw in the kids. which is why parents purchase those colors for their kids. These colors represent heat. sweet taste. trust. reliability. playfulness and security.

Return on investment (ROI): How to calculate it?

returnoninvestmentROI (return on investment) is an element of the balance sheet that is relative by definition, in other words you do not have any extra calculation to do to compare the ROI of two tipsters.

The ROI is one of the basic notions of sports betting, at least for serious bettors who do not “play” but who invest. If you also want to be part of this category, it is essential to start by mastering the basics, so let’s start by seeing together the definition of return on investment!

What is Return on Investment (ROI)?

The definition of ROI is simple: it is the return on investment of your bets, or those of the tipster that you follow (or plan to follow). In other words, this is the amount you earn on average for 100 euros wagered.

The ROI is expressed in percentage, so a ROI of 15% means that on average (and in theory), for 100 euros wagered you have gained 15 euros.

Of course this is a purely theoretical given, since you will never find a tipster that actually makes you earn exactly 15 euros every 100 euros wagered!

Maybe you will first win 45 euros by betting 50 euros on a score @ 1.90, then win again 95 euros (100 euros @ 1.95), then lose 100 euros, still win 80 euros, lose twice in succession 50 euros , etc.

In the end, it is only on average that you will have earned 15 euros for 100 euros wagered.

How to calculate Return on Investment?

The calculation of Return on Investment is simple you can calculate it with an easy formula, since you try to calculate a percentage, it does not matter that you bet 100 euros or 25 euros per bet.

Formula of Return on Investment:

ROI = Total profit / Total bet * 100

Return on investment calculation:

Example: balance of 300 bets with a fixed bet of 20 euros per bet and a gain of 500 euros.

ROI = 500 / (300 * 20) * 100 = 8.33%

In this example, with a bet of 20 euros per bet, you bet 6000 euros in total on 300 bets, but of course you do not need to have a bankroll of 6000 euros since you do not bet on 300 bets at the same time!

By betting 4% of your bankroll by bet, a bankroll of 500 euros you will have enough to win this 500 euros, and therefore double your bankroll with yet a ROI of “only” 8.33%.

In India, Uber reveals the ID checking process for protecting the riders

Uber reveals the ID checking process

Uber reveals the ID checking processAs we know that the transportation service of Uber is efficiently dominating the world by its admirable features and specifications. This ride-hailing service is constantly sidelining the other service by its performance. We can access this service through online and we can book the tickets through the mobile applications to travel in it. There are so many indispensable features and specifications available in this service.

In this ride-hailing process, there are so many vehicles are available and they are helping us to reach the destination properly. It may create some issues due to the drivers and for that purpose; the organization provides some Identity card to the drivers. If we are scaring about the issue, we can check the ID through online and it will protect the commuters from an additional issue. It shows the technology development in our contemporary world which is looking for some additional methods.

In India, the transportation service of Uber has spread around the country to expand its functional area. Let we have a detailed explanation about this ride-hailing service and the new method of ID checking. It will be very much useful to the commuters to have the safest journey and there are so many desired functions are achieved. We can update our desired projects towards the transportation through the mobile application.

The checking process of an identity card is achieved in the real time and it will be applied to the Uber drivers. In New Delhi, the transportation system of Uber is performing the ride-hailing services in the platform of Android and the internet operating system. This transportation service is spread around the world and it facilitates so many offers to the world as well as the commuters.

This service has been launched in the year of 2002 and it is headquartered in the San Francisco. After that, the ride-hailing service of Uber has expanded its functional area. With so many new and trendy features the transportation service is dominating the world. Riders are looking for an efficient method to continue the service of transportation. There are 4 lakhs of drivers are working on the 29 cities to direct the route for the particular destination.

This service is protecting the commuters

It distributes a strong bond or agreement between the users as well as the organization. Moreover, they are having a partnership with the organization to get a benefit and improve the standard. This service is protecting the commuters by the feature of accountability into the mobile application which is accessible on the handheld system.  90 percent of driving programs are already programmed in the service which used for transportation.

It has been introduced one advanced link to update the information and the checking process is done on the selfie-powered real time identity card. Most of the security features are efficiently occupying the number one standard for protecting the information which is updated on the mobile application. It also delivers the new vehicle of self-driving to direct the route without the driver’s i.e. manual work while traveling.

The real time ID checking is achieved with the help of online connection and it will be very useful to find out the issues. 99 percent of drivers are very skilled in driving and they know the complete route for a particular destination. By following the terms and conditions of the ride-hailing services, we can make the desired transportation service. The ride-hailing service of Uber is containing the moderate level restricted features along with it.

The update through a mobile application is passed over the service of transportation. The mobile application which is directly connected with the transportation service has the connection with the social media. There are some crucial features are introduced in the ride-hailing service to make it even better than other services.

It has some drawbacks

Even though this ride-hailing service has some advantages, it has some drawbacks too. Most of the passengers are a speculator who wants to save their time and everybody is looking for their safety too. Because of the drivers, there are some criminal issues are occurred in this service and for that purpose; the organization has introduced some ID card to the drivers. It is mainly for check out the performance and authentication of the driver to verify the performance.

Basically, in an ancient generation, the mobile application contains the specifications to perform the operations towards the transportation. But, nowadays it has been changed a lot with respect to the customer’s comfortable in an advanced manner. The numbers of users are increasing in this ride-hailing service to have benefits mutually. This transportation service is mainly concentrating on the commuter’s satisfaction for their demands. Time management is one of those demands and the ride-hailing service of Uber is strictly following that specification.

Most of the vehicles are involved in a rental service and we can access the vehicles by mobile applications which are accessible through online. It reveals so many offers to the commuters to make them comfortable in traveling. Uber and Lyft is an international transportation service which has a number of different vehicles to use. It is data dependent to update the details on the mobile application for accessing service through online. This ride-hailing service is providing a tension-free travel to the commuter with a car-sharing technique.

This service can be accessible at anytime

The drivers are getting some incentives from the commuters for a long distance travel. It is mainly for business to a business model which is improving the standard of the ride-hailing service. This service can be accessible on anytime and a number of drivers are hired by the organization. It has some unique specifications and features to achieve the desired projects successfully. Technical components on the vehicle are verified by the testing features which are inbuilt on an application.

Every driver will have an identity card to be in an organization and the commuter can check whether the driver is authorized to drive or not. The ordinary requirements of the commuters are achieved by some other companies which are tied up with the transporting organization. The ID card is distributed with limited restrictions which are pre-defined by the organization. In the application world, there are so many apps are available and the population the mobile app which is used for transporting network is only 17 percent.

But, it is working very efficiently for the commuter’s safety and satisfaction towards the desired projects. Uber contains a specific link on the mobile applications which are useful to have a journey. The ticket payments are directly achieved through the digital system of E-Commerce payment. The annual income of the ride-hailing service of Uber is estimated approximately as $1.7 million in the United States of America. Gradually, the earning of the transportation and the incentives for the driver is increasing from the organization.

In the contemporary situation, the mobile applications are revealing so many desired and advanced features for the commuters. In the year of 2014, the self-driving vehicle is successfully introduced in the San Francisco. After that, this trendy technique on the transporting vehicle is spread around the world. We have to the complete details about the transportation service and accessing method of the mobile application through online. We can make use of it with respect to the current technology and commuter’s requirement.

Author Bio:

Andrew Shah is the Digital marketing Manager of Zoplay. He is a writer and coffee lover. He has is a graduate in Computer Science and Post Graduate in Entrepreneurship and leadership from Ulyanovsk State University, Russia. He is a passionate blogger & SEO Specialist. Zoplay is a Software Development company which has launched Cabily Script which is a Uber Clone with Android and iOS apps.

It’s good news for all the single Indonesians

dating single IndonesiansThe dating specialist and the matchmaking service join hands in connecting people to find their potential partners. Lunch Actually Group is a famous Southeast Asian dating service and many people trust the service offered by the company and their openness towards the service has led them to acquire a popular Indonesian matchmaking service- Setipe.

Holistic dating solution

On May 8th, 2017 the largest Singapore based dating company acquired the Setipe, one of the largest players in Indonesia and through this collaboration the companies will set a strong foot in the country and help the people to find their love and help them to settle in a serious relationship. The matchmaking company though popular in the country is unable to reach the population because of they require a firm online service because of lack of Internet access. Also, the credit card penetration in Indonesia is not as popular as in other countries.

And partnering with the largest dating service like Lunch Actually Group is a comprehensive step for the company because the dating company has a vast experience and regional access so that the joint venture can lead to many different dating oriented services like date coaching service, offline and online matchmaking and mobile dating app service.

There are almost two million singles present in Indonesia and the partnership will strengthen Lunch Actually Group’s service in the country. The company’s co-founder Violet Lim said that the synergy of great potentialities present in the companies, business and brand was the reason for the partnership and the strong knowledge about the dating culture in the country is well analyzed by Setipe as they have thirteen years of experience with proven dating offers and regional presence.

With this new business relationship, Setipe will become a part of Lunch Actually Group’s brands like Lunch Actually Academy, e-sync, Lunch Actually and LunchClick. Razi Thalib, the CEO and Founder of the matchmaking service will become the member of the Cupids and Transformers (110 people strong team of associates) at the Group and Razi Thalib will remain as the CEO of the company and will also take lead as the Head of the Group’s Indonesian branch.

Largest South East Asia’s dating service

The Lunch Actually Group was launched as a physical dating service by husband and wife Jamie Lim and Violet Lim and they planned to expand the company in both the offline and online service. The main goal of the company is to help the singles who have trouble finding a partner. The company is specialized with the arranging quality and fun dates for the pro-active and busy single professionals.

The company was started in April 2004 and by September 2005, the operation was spread to Kuala Lumpur and became popular in April 2008 in Hong Kong. The people participating in this platform are the ones who are looking for a serious relationship. Most of the people in the platform are accountants, lawyers, doctors, directors, managers, entrepreneurs and administrators.

The mission of the dating service company is to commit to the integrity of the company by running the business with passion and dignity and bring colorful change in the client’s life by providing them with utmost service by offering good dating opportunities according to the requirement. The users are provided with open and innovative surrounding that will assist in making the most out of the relationship. People longing for a relationship are gathered together in a single platform that connects them in a convenient manner and making them feel comfortable.

Since April 2014, the company has been significantly growing steadily and has made several businesses dealing with different companies across the globe. The company acquired a Thailand based dating service known as MeetNLunch. The company witnessed five hundred percent revenue growth along with a 7digit series funding from the Australian and Southeast Asian based development and investment firm, Fatfish Internet Group and a Japanese publisher and social networking service known as mixi.

While analyzing the rapid expansion of the dating company, it is evident that the Group is focused in connecting the singles through various different platforms. The company has its dating service in seven countries in Asia including Penang, Bangkok, Jakarta, Singapore, Kuala Lumpur and Hong Kong. Group has half a million members registered in their service and they have promisingly arranged more than ninety three thousand dates. And when the business growth of the company for the past six years has shown a tremendous growth of thirty to fifty percent each year and it has made its mark as the largest dating service agency in Southeast Asia

Setipe- The best match for Group

Because of the modernization there were certain problems faced by the people to fall in love or get into a relationship. Also, the busyness and difference of opinion and other factors are one of the reasons people find it difficult to meet or connect with new people. To help these people to commit into a serious romantic relationship Razi Thalib founded the Setipe; it also has a psychological team headed by Pingkan Rumondor. The service was started in 2013 and has about eight hundred thousand active members and the service has been the reason for two hundred documented weddings.

The matchmaking algorithm works in such a way that it introduces the singles with different people and they are people who match their personality. The service offers the users with a guaranteed secrecy so that no one will be aware that the person with the service, apart from the potential partner. Members of the service are single professionals who give importance to confidentiality and privacy

The use of the science of psychology and technology in finding a potential match will ease the process and save more time. The users in the platform will participate in a psycho test to determine their personality and the type of person they desire to match with. And the system will make sure that the user is matched with the right person rather than wasting time with a wrong profiler.

The service provides the users with relationship coaches so that they can receive the needed assistance whenever they request and to help people boost their self confidence and perseverance the users are given small tasks on a daily basis. Users can also sign in for paid services and the company has two different packages, the first package is a weekly based package and the other one is a monthly package.

Partnership among the dating apps

Within the last two to three years, the dating apps are consolidating and partnering with different dating services, even last month two companies merged together. The 17 Media from Taiwan and a Singapore based group Paktor joined together and will operate as local social entertainment company and it is headed by Joseph Pua as the CEO.

The Paktor Group’s dating services are one of the biggest dating service platforms in South Korea, Singapore, Vietnam and Taiwan. This is the most funded dating platform in the region that has bagged investment from some of the leading companies like Convergence Ventures, YJ Capital         and MNC. The partnership was done through the share swap that pushes the portfolio of 17 Media as an app accessed by fifty million users. The company has earlier acquired BWF (Bang with Friends).

Author Bio:

Anand Rajendran is CEO and Co-Founder of Dectar, best PHP scripts Development Company located in India. Dectar is a part of Casperon Technologies is a leading social and mobile development company which has launched a Discreet Dating App called Datingo App . I’m a Tech geek, Digital marketing expert, Entrepreneur, and Atheist who loves to write everything about PHP Scripts and mobile application development.